Join the club
Say hello to Willow St. Insider! Our brand-new loyalty program is all about celebrating YOU. Willow St. Insider rewards you for doing what you already love—shopping your favorite styles. Earn points with every purchase and enjoy exclusive perks, early access, and personalized service that goes beyond the fitting room.
How it works
JOIN
Sign up and you're instantly rewarded with 500 points—just for becoming an Insider. Earn even more by referring friends, leaving reviews, and following @shopwillst on social.
Earn
Earn points every time you shop in-store or online. For every 500 points, you'll score $10 in Willow St. credit. The more you shop, the more you earn—there's no limit!
Redeem
Four times a year, Insiders will be invited to cash in their points for Willow St. credit. No limits, no catch—just rewards for being a loyal Willow St. shopper.
How to use your points
Redeem your points four times a year—once each season!
Keep an eye on your email and texts from Willow St.
so you don't miss the next redemption window.
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Ways to earn points
Willow St. Insider Points Disclaimer
To earn referral points, the referred friend must be a brand new Willow St. client. Points will be added to your account once they make their first purchse. Birthday points are issued during your birthday month, so be sure your date of birth is on file. If you already follow us on Instagram, you can still earn points by liking our most recent post. To qualify for party-hosting points, the private shopping event must be booked during off-hours and include at least 10 guests. The 500-point sign-up bonus is awarded upon creating your Willow St. Insider account. Shopping points are earned at a rate of 1 point per $1 spent before tax and discounts. Please allow up to 48 hours for points to appear in your account.
Frequently asked questions
Yes—joining Willow St. Insider is totally free! Signing up simply creates a profile so we can track your points and purchases. No fees, no strings—just rewards.
Points stay active as long as you make a purchase every 6 months. No pressure—just shop when you’re ready, and your points will keep adding up!
Yes, both are required to set up your Insider account. Your phone number helps us access your profile in-store, and your email ensures you’re the first to know when it’s time to redeem your rewards.
Redemption windows happen four times a year. You’ll be notified by text or email when it’s time to cash in your points for Willow St. credit—so don’t miss it!
Insider rewards can’t be combined with other offers, discounts, or promo codes. One deal at a time, please!
If you’re having trouble accessing your Insider account, you may have duplicate profiles with different info. We’re happy to help—just call us at 908-277-3334.
• We reserve the right to update, modify, or cancel rewards at any time.
• Rewards can only be used once.
• If you use a reward on a purchase that’s less than the reward value, the remaining balance can’t be carried over.
• If you return an item purchased with a reward, the reward amount may be deducted from your return.